Why Google+ is Good for Business?

Why Google+ is Good for Business

Purpose of a network is to connect and share.

• Google+ helps your customers find your business and products faster and easier
• Creating a business page increases your visibility (Google is a search engine, why not take advantage). Marketers uses either rel=author or +1 to expand size of the search.
• How it works? By adding social shared information whether in circle or not.
• Influenced personalized search- profiles rank high and immediately in Google searches and poster appears to those in the circle (community).
• Easier to share and rank pages
• A variety of sharing options(media, ebook, reports, photos, videos)
• Personalized circles
• 60% of users log in each day( twitter 50%), 80% per week
• Google is a larger network that business can benefit from
• Enhancing your brand beyond basic networking (ranking) – let customers know your brand. The more they know the more they will likely to shop your brand. ( video hangouts)
• Can be selective (Build a community) – Fans have a place to talk and share their ideas.
• Quality over quantity(Facebook)
• A shared goal/interest - connect and share
• Consistence- keep online & offline business the same = what is on the site will be in search, hence on Google+ and searches.
• Customer Service – respond to their concerns and questions
• Over 90 Billion users on Google (1 B on Google+) compared to 1.8 on FB(83 M or 8.7% of which are bogus)- Most important factor/reason
• Direct Connect can be enabled with Google+ badge, page and buttons – removes one to three terms from Google Suggest Box- minimizes terms from showing up in the suggest box, positive or negative – may want to reduce anything negative in the Suggest Box.