Why Google+ is Good for Business?

Why Google+ is Good for Business

Purpose of a network is to connect and share.

  • Google+ helps your customers find your business and products faster and easier
  • Creating a business page increases your visibility (Google is a search engine, why not take advantage). Marketers uses either rel=author or +1 to expand size of the search.
  • How it works? By adding social shared information whether in circle or not.
  • Influenced personalized search- profiles rank high and immediately in Google searches and poster appears to those in the circle (community).
  • Easier to share and rank pages
  • A variety of sharing options(media, ebook, reports, photos, videos)
  • Personalized circles
  • 60% of users log in each day( twitter 50%), 80% per week
  • Google is a larger network that business can benefit from
  • Enhancing your brand beyond basic networking (ranking) – let customers know your brand. The more they know the more they will likely to shop your brand. ( video hangouts)
  • Can be selective (Build a community) – Fans have a place to talk and share their ideas.
  • Quality over quantity(Facebook)
  • A shared goal/interest - connect and share
  • Consistence- keep online & offline business the same = what is on the site will be in search, hence on Google+ and searches.
  • Customer Service – respond to their concerns and questions
  • Over 90 Billion users on Google (1 B on Google+) compared to 1.8 on FB(83 M or 8.7% of which are bogus)- Most important factor/reason
  • Direct Connect can be enabled with Google+ badge, page and buttons – removes one to three terms from Google Suggest Box- minimizes terms from showing up in the suggest box, positive or negative – may want to reduce anything negative in the Suggest Box.

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